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Daniel Haggarty

Product stewardship leaders enjoy 6 strategic bene

09/10/2013

 

 

 

 

 

 

 

 

 

Product stewardship means different things to different people in the chemical industry. For many practitioners it is often just an endless stream of registrations, testing, supply chain communication and SDS preparations.

But the truth is that product stewardship goes far beyond compliance and that leaders in product stewardship gain a business advantage over their competitors.

To see product stewardship as a box ticking regulatory affairs activity or a nice to have part of your Corporate Social Responsibility (CSR) is to miss out on its full potential. Leaders in this area are now seeing the strategic benefit that can be derived from going beyond what regulations demand. There are 6 strategic benefits they enjoy.

1) Reduced risk of non-compliance

Staying ahead of regulations means you don’t have to rush at the last minute to catch up.

Getting the best consultant to do the job might cost more up-front, but what does it cost to make a mistake?

2)  Differentiation

Think of the first big name to have championed a voluntary initiative in your industry.  Now think of the confidence that inspires in their customers. Do you want your customers to see you that way?

3) Reduces costs

Better safety procedures sound expensive! But imagine the cost of having more incidents with more costs from fines, legal bills, loss of product and shipment delays!

4) Increased knowledge

You may not have the budget to attend the latest seminar with the regulator, but have you considered the cost of not knowing?

5) Influence.

By being pro-active, co-ordinating with your customers and regulator, you can build better relationships, shape regulatory direction and build a strong competitive position

6) Expanded your horizons.

Adapting to your international markets helps you engage better with your customer and increase orders and confidence

When I recently attended the ChemCon Asia event, BASF’s Caroline Li spoke at length on the competitive benefits leaders in product stewardship can gain for their organisations. Whatever your view, it is clear that the biggest names in the chemical industry see product stewardship as more than a mere compliance issue.

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